Turn the volume up! For when you're feeling fierce, this full-on mascara makes your lashes stand to attention. With a lightweight, comfortable formula enriched with Community Fair Trade organic virgin coconut oil from Samoa, you get the benefits of a heavy-duty mascara without the tacky feeling.

A real 'volume up' mascara, the hourglass-shaped brush provides instant impactful volume and curls from inner to outer corner for a dramatic, long-lasting look without any icky mess or discomfort.
Turn It Up stays in place when you need it to without transferring or fading, but still melts away easily when you're ready to take your makeup off.

At The Body Shop, we're always striving to be as inclusive as we can be. So, we trialed and tested our Mascara on a diverse panel of six Fitzpatrick scale tones across 107 people from different genders and age groups, and with different skin tones and skin types, to ensure the product performs well on everyone.

After 1 use:

84% agree that lashes look instantly thicker and more volumized
81% agrees that the mascara does not flake throughout the day
93% agree that the mascara feels gentle on lashes

Our pack has also been upgraded, coming in a new & improved aluminium-looking pack*.

* Pack not recyclable due to mix of materials.

Adds buildable volume to lashes
Lashes look lifted, curled and more defined
Gives intense black colour to lashes
Does not flake throughout the day
89% ingredients of natural origin with CFT organic virgin coconut oil from Samoa
The Vegan Society certified
All day long lasting
Ophthalmologically tested & suitable for sensitive eyes